Adding videos to a website increases traffic and time-on-site. According to a survey by Internut Marketing, more than 71% of the Australian internet audience view online videos. Video blogs especially attracts visitors.

Advantage: Studies show people like videos if they are relevant and useful. Besides, countless buying emotions and memorable brand moments are possible through videos only. Online video is interactive, unforgettable, commonly accessible, inexpensive to create and vastly shareable.

Strategy to be adopted: If your website does not have any videos yet, add them this year, but be sure that they are appropriate and purposeful to your target audience. Interactive video technology will also be gaining hype this year, so do work on adopting them. For starters, consider creating your own YouTube channel to get a knack of how things work.