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Archive for the ‘ Creativity ’ Category
Word-of-Mouth Advertising
Any time you’ve recommended a product to a friend, you’ve engaged in word of mouth advertising. Word of mouth advertising relies on personal recommendations to promote a product or service. Companies often rely heavily on word of mouth advertising to sell their product or service, because it produces good results at a very low cost.
Companies [...]
Test Marketing
Test marketing is a technique used during product development to determine how people respond to a product. It can be used at many different phases of development to see whether or not the public will buy the product, how the product may need to be adjusted to make it appealing to the public, and how [...]
David Ogilvy – Father of Advertising
David Ogilvy, the “Father of Advertising,” is considered a genius and a pioneer in his field. His success has inspired many people to want to work in the field of advertising. His book Confessions of an Advertising Man is a best seller that has been translated into 14 different languages and has sold over a [...]
Niche Marketing
Niche Marketing is an effort to connect with and sell to a particular group of consumers. There are many different ways to define a niche market, with some examples revolving around geographic location, age, gender, sexual orientation, religion, or profession. While the marketer is open to consumers of all types, the main focus of the [...]
Guerrilla Advertising
Guerrilla advertising is a form of advertising which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of advertising is very well suited to small businesses [...]
Designing for Print vs. Web
Designing for print media versus designing for the web can be a completely different experience. To better understand these differences, the two can be compared in major topic areas: types of media, audience, layout, color and technology. Remember we’re looking at the graphic design side of web design, not the technical side.
Types of Media
Before looking [...]
Color Psychology in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people [...]
Just think out of box!!!
Every New Year we get to see articles reviewing the year that has gone and predictions for the one that has just started. As designers, we wonder what will change and what will be the new trends in graphic design, web design, or simply in design in general.
As designers we must be aware of what [...]
