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Word-of-Mouth Advertising
Any time you’ve recommended a product to a friend, you’ve engaged in word of mouth advertising. Word of mouth advertising relies on personal recommendations to promote a product or service. Companies often rely heavily on word of mouth advertising to sell their product or service, because it produces good results at a very low cost.
Companies [...]
David Ogilvy – Father of Advertising
David Ogilvy, the “Father of Advertising,” is considered a genius and a pioneer in his field. His success has inspired many people to want to work in the field of advertising. His book Confessions of an Advertising Man is a best seller that has been translated into 14 different languages and has sold over a [...]
Niche Marketing
Niche Marketing is an effort to connect with and sell to a particular group of consumers. There are many different ways to define a niche market, with some examples revolving around geographic location, age, gender, sexual orientation, religion, or profession. While the marketer is open to consumers of all types, the main focus of the [...]
Guerrilla Advertising
Guerrilla advertising is a form of advertising which relies on the use of innovative, unexpected, and quirky techniques to familiarize people with a brand or concept. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. This style of advertising is very well suited to small businesses [...]
Viral Marketing
Viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass along a message to others. It usually refers to marketing on the Internet. Viral marketing is so named because of the tendency for messages to use “hosts” to spread themselves rapidly, like a biological virus.
The term “viral marketing” first [...]
SEO Copywriting
Search Engine Optimization (SEO) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.
SEO Copywriting (or search engine optimization copywriting or search engine copywriting) is the technique of writing the viewable text on a web page in [...]
Hire Ad Agencies or Hire Freelancers???
Hire Ad Agencies??
I believe that proper strategies and planning will give a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get [...]
Doing Business without Advertising? Think Again…
- Advertising establishes contact.
Consumers prefer to learn more about products and services through advertising. Advertising is a preferred method for introducing people to products and services and in converting wants into needs. Advertising cultivates new prospects. Advertising builds awareness. Before exposure to advertising only one in five buyers is aware of a company and/or its [...]
Copywriting – The Persuasion Tool
To sell its products and services companies have to persuade people; or rather its target audience. What’s the tool of persuasion? Is it marketing? Or rather, advertising.
First, let’s understand a basic difference between advertising and marketing? Marketing’s main forte is to attract and draw attention of people; while advertising performs the role of persuading people [...]
The Creative Process
In a recent session, which we had in our company, we discussed the process of creativity. My colleagues came up with points, putting it in a better way – a process, for coming up with a ground breaking ideas. To be frank I rather don’t think that there is a process of creativity. There cant [...]
