Test Marketing

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Test marketing is a technique used during product development to determine how people respond to a product. It can be used at many different phases of development to see whether or not the public will buy the product, how the product may need to be adjusted to make it appealing to the public, and how [...]

Hire Ad Agencies or Hire Freelancers???

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Hire Ad Agencies??
I believe that proper strategies and planning will give a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get [...]

“Technology Marketing Conference 2009″

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Hi,
Recently I had attended “Technology Marketing Conference 2009″ held in Pune.
It was indeed a great experience to meet various persons who are at highest positions in their respective industry.
Just to give you a short brief of what the conference was all about, I am sharing the experiences with you
people.
The Speaker Profiles were as follows:
1. [...]

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