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Designing for Print vs. Web
Designing for print media versus designing for the web can be a completely different experience. To better understand these differences, the two can be compared in major topic areas: types of media, audience, layout, color and technology. Remember we’re looking at the graphic design side of web design, not the technical side.
Types of Media
Before looking [...]
Color Psychology in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people [...]
Helpful Tips For Creating Brochure
A company’s brochure is usually the most important part of its marketing communication toolkit. No matter how great the product or service or how polished the sales team, a brochure that communicates well what the company does and how well it does it may determine whether or not a potential customer will decide to buy. While being brief [...]
