|
||||
The changing trends in the social media in 2010
Facebook reached the coveted mark of 350 million members last month and it is growing at a swifter rate than before. People of all generations, from second graders to nonagenarians refuge in this haven of theirs at least once a day and if research reports are to be believed, then Facebook and other social media [...]
5 Social Media Marketing Best Practices for B2B
Specific
The objective should have a specific outcome. Launching a corporate blog or creating a discussion group is not as specific as generating 100 sales leads or increasing your quality score for customer satisfaction by 5%.
Measureable
There should be a reliable system in place to track and record progress toward the objective.
Increased “engagement” may not be as [...]
Digital Marketing: it’s the need of the day
No business or company that is doing well or expects to do good in the market can do so without cashing in on the opportunities provided by the tools of digital marketing which are more relevant and crucial in today’s world, than they were at the start of the new millennium. It is the direct [...]
Forrester’s new Social Technographics Ladder
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on [...]
Social media marketing: let others do it for you
Your popularity in real world is directly proportional to the number of people talking about you and your activities. The more you are talked about, the better share of limelight you will be occupying and social media marketing is no exception to this axiom. Today, the World Wide Web abounds in social networking sites that [...]
Social turns The Pizza Turnaround
The Pizza Turnaround. A campaign launched by Domino’s Pizza.
The main idea is social: A Company monitored consumers feedback and comments about the brand on social media channels and according to this feedback they created new pizza recipes
and excellent case study of an Digital Marketing
http://www.pizzaturnaround.com
The Pizza Turn around
Text mining – Stop words are everything
We often find search results by search engines way off track and keep wondering how the search engine could produce this result when we have been very specific about my search term.
Let us see why this happens.
Search Engines usually scroll through your website, copy the text content from your website & index them after filtering [...]
